#CyberFLASH: TELUS and Public Safety Canada Help Canadians Protect Personal Information on Their Mobile Devices

Cyberfile+Mobile+Banking+20TORONTO – Instances of cybercrime among Canadian smartphone users have grown exponentially in recent years, doubling from 16 per cent in 2012 to 32 per cent in 2013(1). In a joint effort to thwart cybercrime and protect Canadians, TELUS and Public Safety Canada have launched the #BeAppSafe campaign to inform, educate and inspire action among Canadians to secure the personal information they store on their mobile devices.

“Public Safety Canada is dedicated to tackling cyber threats through our awareness initiative, Get Cyber Safe,” said the Honourable Steven Blaney, Canada’s Minister of Public Safety and Emergency Preparedness. “We’re pleased to collaborate with TELUS on the #BeAppSafe campaign to amplify our efforts and encourage Canadians to take steps to better protect themselves and their families.”

Canadians’ personal and professional lives are increasingly dependent on their smartphones. In fact, 54 per cent of Canadians say they value the information on their smartphone more than the device itself(2). Increasingly, people use their mobile phones for services and experiences like online banking, fitness tracking, social platforms and gaming, yet more than half of Canadians are unaware that apps like these can track information such as their physical location(3).

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