#CyberFLASH: Netflix CEO Reed Hastings says blocking region-switching proxy services is ‘the maturation of Internet TV’

hi-netflixrtxyw4i-8colDuring a recent roundtable discussion MobileSyrup attended at Netflix’s head office in Los Gatos, California, Netflix CEO Reed Hastings finally commented on the company’s controversial move to begin blocking the use of proxy VPN/DNS services.

“We have the obligation to respect the content rights that we buy; it’s just a simple fairness thing. Someone else has paid for the rights in Germany, so we should respect that, just as we would expect the same in return,” said Hastings.

Since Netflix’s 2011 release in Canada, Canadians, as well as people from other regions of the world, have been using proxy DNS/VPN services to access additional Netflix libraries, most notably the wealth of content available in the U.S. It’s worth noting, however, that this is a direct violation of Netflix’s terms of service.

“The basic thing is if we license a movie here [the U.S.], and then another network licenses it in Germany, then we don’t don’t have the rights to display it in Germany. That’s why we have to enforce those VPN rules, just like Amazon Prime Instant Video and others do as well,” said Hastings. “Think of it as the maturation of Internet TV”

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