#CyberFLASH: Advertisers scramble to reassure public after Google privacy flap

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Advertising groups are taking steps to address concerns raised by Canada’s privacy watchdog, fearing a backlash that could have a negative impact on the lucrative world of targeted online advertising.

The Association of Canadian Advertisers and the Canadian Marketing Association have been working to align themselves with privacy advocates, in order to demonstrate that they are not playing fast and loose with consumers’ personal information. The use of that information has become crucial to the way that ads are bought and sold.

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