Canadians will soon get access to opt-out tool for web behavioural advertising

TORONTO – Canadians who get creeped out by web ads that seem to know a little too much about their personal habits should have access in the coming months to an opt-out tool that will help fight the effect of so-called behavioural advertising.

IAB Canada, a non-profit association representing the digital marketing and advertising industry, is currently in negotiations with the Digital Advertising Alliance in the U.S. to adopt its self-regulating program, which is already in place south of the border.

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