Canada: Marketing To Kids: FTC Seeks Comments On New Rule

The U.S. Federal Trade Commission (FTC) is proposing new rules under the Children’s Online Privacy Protection Act (COPPA).  The current COPPA Rules date to 1999, long before the proliferation of advertising networks and plug-ins.

Given the fluid nature of the Canada-U.S. border when it comes to e-commerce activities, Canadian companies should pay attention to the proposed rule changes.  The FTC is seeking comments until September 10, 2012.

Key amendments involve changes to the definition of “personal information”, “website or online service directed to children” and “operator”.

Read more here.

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